New post from AIRDA Chairman > May 2012

Like most companies with a clear view of how a business should be run, AIRDA too has a mission statement and we’d like to believe that ours has a great deal of depth and perspective. So what is our mission statement all about? “AIRDA’s mission is to build a value base around “timeshare” and elevate [...]

Read Full Post »

New post from AIRDA Chairman > April 2012

Recently, RCI organized the Shared Ownership Conference in Mumbai to unravel the hidden layers of the Indian timeshare market and get a perspective on local and global growth trends. The conference drew some of the biggest minds and professionals in the industry from all over the globe – world leaders who came together to explore [...]

Read Full Post »

Q&A: Talking to Marie Rodrigues – an 86-year-old with wings!

Marie Rodrigues lives in an old bungalow in Bangalore’s celebrated Cooke Town – once a quiet residential area that largely had the flavor of the city’s British Raj. The roads are getting busier and the bungalows are fast disappearing, but you’ll still find people like 86-year-old Marie who can go down memory lane, and still [...]

Read Full Post »

New post from AIRDA Chairman > March 2012

This month, I tackle a very important issue that has come up several times in some of my interactions with end customers. I am often asked how AIRDA will address complaints coming in from an end-customer of timeshare – especially since the primary members of AIRDA are the resort owners themselves. > More at this [...]

Read Full Post »

New post from AIRDA Chairman > February 2012

At public forums I am often asked about AIRDA’s self regulatory role and our responsibility to educate member resorts and customers. I take this opportunity to present a recap on the subject, for customers and resort owners who will find the information very useful. Today, the vacation ownership industry has to its credit high benchmarks [...]

Read Full Post »

New post from AIRDA Chairman > January 2012

Sometimes, I take time off to look at our industry from a broader perspective – I do a reccy of  resorts that are outside the member fold of AIRDA. In addition to helping widen our member base, this effort helps us increase share of voice in the industry. I must add here that my visits [...]

Read Full Post »

New post from AIRDA Chairman > December 2011

2011 has passed by rather quickly indeed – we are already in December. This is a time when marketing teams look at targets set earlier in the year against targets achieved. It’s also a good time to cross check if the momentum has been maintained on various fronts – because you can always step on [...]

Read Full Post »

Happy New Year

Read Full Post »

Interesting new link on the AIRDA website

We’ve got an interesting new link on the AIRDA website, where we will regularly feature interviews with member resort owners and customers of timeshare in the country. We see this as an open platform for views and feedback that should be useful to us here, at AIRDA and our member community of resort owners. Click [...]

Read Full Post »

The reassurance factor- for both resort owners and customers

On the AIRDA website, we have a regular column written by Mr B.S. Rathor, who is currently the Chairman. Every month, he opens a whole new window to issues that draw customers and members closer to a common platform. A platform that is mutually supportive, and wide open to healthy interaction and sharing. That in [...]

Read Full Post »