New post from AIRDA Chairman > May 2012

Like most companies with a clear view of how a business should be run, AIRDA too has a mission statement and we’d like to believe that ours has a great deal of depth and perspective. So what is our mission statement all about? “AIRDA’s mission is to build a value base around “timeshare” and elevate [...]

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New post from AIRDA Chairman > April 2012

Recently, RCI organized the Shared Ownership Conference in Mumbai to unravel the hidden layers of the Indian timeshare market and get a perspective on local and global growth trends. The conference drew some of the biggest minds and professionals in the industry from all over the globe – world leaders who came together to explore [...]

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New post from AIRDA Chairman > March 2012

This month, I tackle a very important issue that has come up several times in some of my interactions with end customers. I am often asked how AIRDA will address complaints coming in from an end-customer of timeshare – especially since the primary members of AIRDA are the resort owners themselves. > More at this [...]

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New post from AIRDA Chairman > February 2012

At public forums I am often asked about AIRDA’s self regulatory role and our responsibility to educate member resorts and customers. I take this opportunity to present a recap on the subject, for customers and resort owners who will find the information very useful. Today, the vacation ownership industry has to its credit high benchmarks [...]

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New post from AIRDA Chairman > January 2012

Sometimes, I take time off to look at our industry from a broader perspective – I do a reccy of  resorts that are outside the member fold of AIRDA. In addition to helping widen our member base, this effort helps us increase share of voice in the industry. I must add here that my visits [...]

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New post from AIRDA Chairman > December 2011

2011 has passed by rather quickly indeed – we are already in December. This is a time when marketing teams look at targets set earlier in the year against targets achieved. It’s also a good time to cross check if the momentum has been maintained on various fronts – because you can always step on [...]

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The reassurance factor- for both resort owners and customers

On the AIRDA website, we have a regular column written by Mr B.S. Rathor, who is currently the Chairman. Every month, he opens a whole new window to issues that draw customers and members closer to a common platform. A platform that is mutually supportive, and wide open to healthy interaction and sharing. That in [...]

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