Some facts about this niche segment of the leisure travel industry can be found here.
“………..During the last 10 years with the increase of vacation home ownership coupled with the desire for revenue generation, owners have increasingly upgraded their vacation home rentals due to increased visibility provided by the Internet and competition from neighboring vacation home owners, property management firms and transient lodging properties.”
An extract:
- Since 2005, Venture capitalists have poured more than $500 million into the industry.
- The vacation rental industry was a $24 billion market the U.S. in 2008, equaling the revenues of the cruise industry that year.
- During the past two years, vacation home rentals welcomed 21.5 million guests.
- Customer satisfaction ratings are at 99% i.e. just 1% came home unhappy)
- 33%+ of vacation residence rental guests are in the $100K+ income bracket.
- Of the above, 90% take two or more vacations per year.
- Vacation home rentals benefit from the “drive-time” market