Demand Growing for Vacation Lodging in Major Online Channels

LeisureLink, Inc., the leading distribution and revenue management platform for specialty lodging suppliers, today announced the first publication of the LeisureLink Demand Index™, showing dramatic growth in consumer demand for Vacation Lodging in mainstream online travel channels.

“Consumer demand in online channels has tripled over the last 2 years,” said Steve Reich, Senior Vice president of LeisureLink. “Consumer acceptance of Vacation Lodging is growing rapidly, even with difficult economic conditions,” he added. “This is a classic case of the ‘network effect’— a hot product creates demand, demand creates distribution, and broad distribution creates more demand,” said Reich. Vacation Lodging includes Vacation Rental Properties, Timeshare Resorts, and Boutique Hotels. “The growth in Vacation Lodging is in sharp contrast to the 7% decline in leisure and unmanaged business travel in 2009 recently estimated by research firm PhoCus Wright,” he continued.

Full report here.