Extract of article in the online edition of RCIVentures.com
So you missed the ARDA Convention 2010? Grab a coffee and a couple of hours to catch up, with free presentation notes now available at ARDA.org.
The event featured incredible insights into the timeshare industry’s present and future prospects, and the huge range of slides and presentations now available for download cover the gamut of timeshare-related subjects and issues.
In surmising the event Howard Nusbaum, president and CEO of ARDA, said: “The Convention was the place to be to witness and be part of the evolution in shared ownership.
“Everywhere there was something new being talked about, exciting business opportunities being discussed. In the new business models forum I feel we were crafting the beginnings of new enhancements to the shared ownership product.”
Recommended handouts for download
A Focus on South Africa – Southern Africa’s stability, impressive growth, open financial environment and transparent business climate makes it an outstanding investment destination for companies resident in other countries.
Fundamentals of Resort Management – An overview of successful resort management methods, along with extensive illustrations of a reserve study, the ins and outs of record keeping, and the ABC’s of budgeting and financial controls.
The New Marketing Fundamentals – In order to ensure long-term success and viability, timeshare marketers need to be able to analyze the effectiveness of traditional marketing approaches in today’s market, better understand the evolution of consumer psychographics and gain a clear picture of the new best practices within the industry.
Principles of Timeshare I: Building Blocks of the Industry – Learn about product types, feasibility studies, planning design and architecture, sales and marketing techniques, and consumer financing (applicable to US marketplace). Also includes a historical overview of the industry and components of the timeshare product lifecycle.
Principles of Timeshare II: Putting the Pieces Together for Today and Tomorrow – Learn about the various aspects of managing a resort, legal issues that impact timeshare and exchange opportunities; industry statistics, and the future of the industry.
Website Concept and Marketing Revisited – Learn how to utilize the best marketing tools the internet has to offer by understanding who you want to attract to your site and what you need them to do.
Fundamentals of Sales – Times are changing and shared ownership sales have been impacted as a result. While innovation is required, it’s also time to get back to basics. The fundamentals of sales are reviewed with industry experts.
- Click here to view the full range of handouts and presentations available from the ARDA Convention 2010.
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