RCI has helped to put a positive page-lead article on timeshare in front of a potential six million readers.
The story appeared in the UK’s Daily Mail national newspaper on Friday, May 28, prompted by a suggestion from RCI.
The article ‘Perks of power sharing’, written by journalist Liz Rowlinson, was prompted by the idea that the UK’s new deputy Prime Minister Nick Clegg will be ‘time-sharing’ his government residence Chevering House with new Foreign Secretary William Hague.
The timely (and timesharing!) angle to the UK election outcome was identified by Caroline Brown of RCI’s PR agency, P1 Communications, who worked on a pitch with Helen Foster, Communication Manager and Editor RCI Ventures. The story was published in property section of The Daily Mail.
The full-page story uses the Clegg-Hague scenario to kickstart a positive angle on how timeshare can offer a hassle-free holiday home, citing a variety of examples of properties, as well as the benefits of exchange programmes, increased consumer protection afforded by the EU Directive and trade body governance through RDO.
The Daily Mail is one of the highest read newspapers in the UK, with a circulation of 2.1 million, which roughly translates into a readership of 6.3 million. To achieve the same coverage by taking out an advertisement would have cost more than £33,000.
“We’re thrilled with this positive and high-profile media coverage for the timeshare industry,” said Foster. “In support of our developers, RDO and our members, who have invested in their timeshares for a lifetime of holidays, RCI has increased its focus and drive to educate the mainstream media and to get the positive recognition our industry deserves.”
Source/Courtesy: www.rciventures.com
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