Q&A: Talking to Ashok Sankethi – an AIRDA business partner

This time, we talk to Ashok Sankethi, an MR veteran who set up Kaybase in 2005. He has spent 16 years in the MR industry and has served as the country head of Nielsen in Sri Lanka. Ashok graduated in Physics from the University of Madras and did his PG in management from IIM Bangalore in 1989. IIT Madras recently invited him to join their doctoral committee panel with the specific brief of working closely with PhD scholars and help research become industry relevant.

We talk to Ashok at a time when his company has been ranked 21, out of a focus group of India’s top 100 MR agencies.

More at this link, on the AIRDA website >

http://www.airda.org/html/news/views_ashok_sankethi.html

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New post from AIRDA Chairman > December 2010

As is customary every year in December, we look at goals, plans and resolutions for the coming year. I too have made some introspections on new ways of renewing old commitments.

But as we look at resolutions to make, we must not lose sight of the primary reasons why we’re in business. We must re-visit our mission time and again, and the end of the year is also a good time to do it.

AIRDA’s mission is to build a value base around “timeshare” and elevate it to the level of a key business driver for the hospitality and travel industry. Behind this intent, is our commitment to increase awareness of opportunities and geographies – enabling new entrants to make viable project investments; helping existing players visualize platforms for growth and expansion; and providing end-consumers useful guidelines and information on making informed decisions.”

More at this link, on the AIRDA website >

http://www.airda.org/html/industry/letter_chairman_dec10.html

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