As is customary every year in December, we look at goals, plans and resolutions for the coming year. I too have made some introspections on new ways of renewing old commitments.
But as we look at resolutions to make, we must not lose sight of the primary reasons why we’re in business. We must re-visit our mission time and again, and the end of the year is also a good time to do it.
AIRDA’s mission is to build a value base around “timeshare” and elevate it to the level of a key business driver for the hospitality and travel industry. Behind this intent, is our commitment to increase awareness of opportunities and geographies – enabling new entrants to make viable project investments; helping existing players visualize platforms for growth and expansion; and providing end-consumers useful guidelines and information on making informed decisions.”
More at this link, on the AIRDA website >
http://www.airda.org/html/industry/letter_chairman_dec10.html