2011 has passed by rather quickly indeed – we are already in December. This is a time when marketing teams look at targets set earlier in the year against targets achieved. It’s also a good time to cross check if the momentum has been maintained on various fronts – because you can always step on the throttle in the last quarter.
I have been actively involved in other industries before I took over my role at AIRDA – the automotive industry for example, where we were selling something tangible. Something a customer could drive back home straight away.
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