Sometimes, I take time off to look at our industry from a broader perspective – I do a reccy of resorts that are outside the member fold of AIRDA. In addition to helping widen our member base, this effort helps us increase share of voice in the industry.
I must add here that my visits are not done like some secret mission with a slouch hat. I check in with my own name, and hand over my business card if someone asks for it. You’re probably wondering how I choose the properties I want to visit from the big wide world out there. Based on the homework we do at the office, I pick resorts that have a good address in terms of tourist potential and look for a profile that is compatible with AIRDA standards.
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