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Archive for July, 2012

This time, we interview Mehulbhai Patel who is a Director of Starz Club, located in Ahmedabad. Mehul’s vision and foresight have taken Starz to new heights – the premier league as his team likes to call it. Young, passionate and with a penchant for hospitality, Mehul carries forward the family’s core business interests around real estate. Starz Club is a good example of how inspired leadership can chart new paths in enterprise and opportunity.

We talk to him about Starz Club and what makes it such a popular destination around Ahmedabad.

> More at this link, on the AIRDA website <

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A tourist traveling with a guide through one of the thickest jungles in South America, comes across an ancient Mayan temple. He observes at the site that archaeologists are carrying out excavations, and unearthing a treasure trove. He then asks the guide how old the temple could be.

“This temple is 1503 years old,” replies the guide. Impressed with this accurate dating, he asks the guide how he could be so precise. “Easy,” replies the guide. “The archaeologists said the temple was 1500 years old, and that was three years ago…”

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One of the things about keeping your ear to the ground is the need to track emerging markets, new trends and changing customer profiles. It is also useful to know which way the industry is heading in its evolution curve.

The timeshare industry in India is currently in a vibrant mode with around 350,000 timeshare owning families and a total industry turnover of rupees 700 crores. The original fixed-week product has evolved over time, adapting to market demand and consumer needs. Today’s product mix has floating weeks and a points-based system that customers find attractive.

> More at this link, on the AIRDA website < 

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