One of the things about keeping your ear to the ground is the need to track emerging markets, new trends and changing customer profiles. It is also useful to know which way the industry is heading in its evolution curve.
The timeshare industry in India is currently in a vibrant mode with around 350,000 timeshare owning families and a total industry turnover of rupees 700 crores. The original fixed-week product has evolved over time, adapting to market demand and consumer needs. Today’s product mix has floating weeks and a points-based system that customers find attractive.
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