Let me take this opportunity to welcome our newest member to the AIRDA fold : Sterling Holiday Resorts (India) Limited – another market leader in our industry and an organization that has many firsts to its credit.
Sterling Holiday Resorts is a pioneer in Vacation Ownership and a leading player in the industry. The company was incorporated in 1986 with a mission to deliver “Great Holiday Experiences,” in a country still new to the timeshare phenomenon. In its early days Sterling did the right thing first – set about building a network of leisure resorts at some of the best holiday destinations in the country. Today, the company has a large inventory of rooms spread across a countrywide network in exotic holiday destinations.
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