Archive for April, 2013

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Just take a look at these interesting feature interviews with timeshare resort owners, timeshare customers and other stakeholders, to get a pulse of this vibrant industry that’s changing the way you go on a vacation, with your family.


More at this link, on the AIRDA website

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There’s a TV commercial by SBI Home Loans that’s being aired for some time, showing a young, seemingly middle class family in a slice-of-life setting.

The spot starts with a young school-going son coming home in his cricket gear, almost in a heap of tears. The boy says his team was not available because “they’ve gone on a holiday…” His little sister also chimes in with a “mujhe bhi jaana hai.”

As you will see in the commercial, there seems to be a clear shuffle in family priorities and budget allocations. A holiday for this middle class family is within the same “consider me” basket as a serious investment product. In a sense, the leverage factor is actually the solution in itself.

> More at this link, on the AIRDA website <

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