Why you can’t have a cookie cutter approach to customers – B.S. Rathor – Chairman, AIRDA

Chairman’s Message – May 2014

It helps to remember that customers in different age groups have widely varied needs and financial pressures. It’s extremely useful to tailor your sales pitch according to the needs and aspirations of your customers.

B.S. Rathor, Chairman – AIRDA, shares some very useful points of view in his monthly message.

Read this article on AIRDA’s website