In marketing sessions, we come across demographic profiling and segmentation – which are useful first steps in homing in on our customers. Yes, you need to understand age, sex, family lifecycle and socio-economic status – but as stakeholders in the industry, we also need to deliver the kind of service offerings he is looking for.
In fact, understanding a customer’s wish list can help us match their needs with the kind of timeshare experience we have to offer.
More about this at the link below >
October 2015: Message of the Month – B. S. Rathor
News from the world of AIRDA 