
B. S. Rathor, Advisor & Member – Executive Committee
India presents a geography with vast interiors, giving timeshare a wide canvas – especially at popular tourist locations. The timeshare industry has sought incentives linked with investments in popular locations that are driving a fair share of the traffic. In addition to propelling growth, timeshare can result in employment generation and the creation of small entrepreneurial opportunities within local communities. The ripple effect here is about three times the direct investment, according to a recent survey.
The concept of leisure holidays is increasingly becoming an annual event and almost falls into the category of “essential” things to do in the year. Under the AIRDA umbrella, I firmly believe we have a great product that is fast evolving with the needs of our customers. And being a lifestyle product, I also see growth linked to changes in lifestyle and rising disposable incomes.
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Message of the Month – March 2016