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Archive for November, 2016


What does an AIRDA membership mean to resort owners and developers? AIRDA comes in as your industry partner, conscience keeper and business catalyst – with a wide portfolio of support services.

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Membership Benefits

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Over the years we have witnessed innovation and change in India’s timeshare marketplace, including the serving up of new flavors, to widen the holiday experience. This ranges from new offerings that new age global travelers seek, to setting up of timeshare resorts in undiscovered locations in the country.

I have also seen visible changes in the delivery models of timeshare experiences – to include golf, trekking, river rafting, jungle safaris and new-adventure sport. This Q&A session includes questions that I have asked myself over the last couple of years on the changing face of timeshare in India.

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Message of the Month – November 2016

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This Q&A interview may be a projection of the future – where you get to know your customer so well that you give him the kind of service that is totally customized. And this has a lot to do with anticipating needs, and understanding individual concerns – something that can go a long way in making each customer feel really, really special.

These days you can get a basic idea of customer preferences through feedback forms – but it helps to know more and dig deeper. A good tool here is in the digital analysis of preferences and usage patterns via booking information, restaurants, room service requests, complaints and feedback given during the customer’s stay at the resort. But there’s a whole lot more you can do, as you might see in this fictional Q&A session.

So here goes – like we said, this is sometime in the future – though some resorts may be already moving in the right direction.

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Q&A – November 2016

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