The concept of timeshare has gained ground in markets such as Europe and the US – it is extremely popular among younger professionals who achieve a fair work-life balance. Especially those who are in the 28 to 38 age group, where you don’t have to sell the concept of an annual vacation.
To this audience, (and their families) timeshare offers a diverse range of activities and interests during their vacation week – in their home country, and exciting holiday destinations across the globe.
Timeshare is fast becoming the preferred holiday format in India as well – and more people are blocking days on their calendars than ever before. Just look at the photo and image shares on social media sites and you’ll see what a good time they’re having.
But like most hospitality domains, there is a need to widen the market and extend prospect reach. Which means checking on awareness levels of timeshare vacations and the benefits this format can offer you. So we asked the “man on the street” what he, or she understood from the phrase “timeshare”. Was it a bird, was it a bee, was it a butterfly? (Strangely the answers weren’t too far away from that…)
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