I think the timeshare vacation format is great time-tested format. I also think that it has not met its full potential. Timeshare needs to move into the exclusive segment. Allow me to explain further – currently, timeshare properties are usually large properties with a correspondingly large user base. In the future, the timeshare model needs to be applied to smaller properties.
It would be great to have a small selection of properties that can be shared as vacation homes by a small circle of like-minded people. This is what I mean when I say ‘exclusive’. I remember during my childhood, companies used to own ‘Guest Houses’ that could be used by their employees and their families with prior bookings, right through the year. This is the concept that needs to be extended into future timeshare plans and offerings. I can almost see it happening.
Vikram Nanjappa is presently working in the marketing department of Evolve Back (formally Orange County). He is an able administrator, leader, team builder, and a reputed naturalist, writer and photographer.