How do you leverage sales in the real estate and building industries?
It is difficult to be innovative in our industry as compared to other verticals – especially FMCG, where they have really big budgets. So it came down to brainstorming with team members on the most effective promotion ideas – something that would be associated with long term value and benefit to our customers.
And while our marketing team was looking at the big picture, we asked our sales team about their interactions with customers.To give this effort added focus we looked within the aspiration window of our customers.
We asked them about desired experiences linked to their aspirations, and a lot of them seemed to talk about vacations – ‘dream vacations’ as many of them visualized it. This seemed like a revelation, so we explored this platform further and linked it to our main proposition – especially as most people look forward to taking a break at least once in the year.
In conversation with Rajiv Agarwal,
Head of Marketing, Salarpuria Sattva Group
More on this story at the link below >
Q&A – August 2018
News from the world of AIRDA 