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Brendan Cole is an experienced photographer, content creator, digital influencer and brand development specialist, based on the west coast of British Columbia, Canada. He is a world traveler who has visited over 60 countries and lived in North America, the Middle East and Asia. Brendan thinks locally and works globally; his services are offered through his boutique creative agency Nomadica Media.

According to Brendan there have been quite a few developments in the past few years. “Nowadays, Southeast Asia seems to be the go-to destination for first-time or budget travelers while Eastern Europe and Morocco have become must-see destinations for more seasoned travellers and those who have a bit of money to spend on an adventurous holiday. ‘Influencer’ marketing via social media has also evolved to a point where these influencers definitely impact where people want to go for their next trip.

Sustainable travel is bigger than ever and people are much more conscious of their actions; they want to go to places where they can have a positive impact on the community rather than stay, look and leave.

Finally, I’ve noticed a lot more interest in wanting to visit a place for a longer period of time, now that companies are more open to their employees working remotely. And places where foreigners can easily set up shop for a while are experiencing the benefits of expat money (Da Nang and Hoi An in Vietnam are great examples of this.)”

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Q&A – October 2018

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One of the things I often think about relates to the tourist, or visitor who comes to our shores. Someone who could be visiting us for the first time, or perhaps is a regular visitor. So what brings someone to India for the first time? (And what brings someone again and again?)

Closely linked to these thoughts are other questions. What kind of impressions do we create in the first place? Do we live up to the magic that India conjures up in someone’s mind? Do we come across as people who are friendly, welcoming and helpful? Are we truly inspired and protective about our past and heritage? Do we come across as responsible citizens, especially in the space of keeping our environments sustainable and clean?

That’s a lot of questions (!!!) and I must say that I am fairly pleased with the answers that come to mind. There’s still a long way to go, and I am sure we will get there, with participation from the departments of tourism and private sector enterprises in the hospitality industry. Constructive awareness of some of the issues described above is on the rise, and many of our tourism-centric operations and services are being managed with due diligence and care.

So let me gather my thoughts and try to answer these questions in a structured kind of way.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – October 2018

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