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AIRDA Member Story

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A.V. Ramachandran is an Independent Sourcing Consultant based in Bangalore, with business interests in Tirupur and Sri Lanka. He has over 20 years of experience in apparel buying and sourcing with a delivery focus that is largely on exports. Over the years, he has built strong associations with leading international companies and their brands, and is considered a reliable source-point in India for globally based importers – handling a range of finished products and in-process supply lines.

There are two reasons why we talk to Ramachandran this month. One, the fact that he is widely travelled – his line of work taking him to focus markets in Europe, Africa, Australia, Hong Kong, Singapore, Bangladesh and Sri Lanka. Two, he’s been on a timeshare vacation along with his extended family – almost every year, for the last ten years.

More on this story at the link below >
Q&A – June 2019

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Hello and welcome to my Message of the Month.

This month we feature a very unusual story in our Q&A feature. We feature someone who has been to a Club Mahindra resort almost every year, for the last ten years – not as a first level customer, but as a family member coming in as a guest. For all practical purposes he is a regular “consumer” of a fast-evolving timeshare marketplace.

Looking closer at the narrative, it certainly makes you think.

It can make you think about consumer profiles in a rather different way. It’s not just our primary customers who have something to share in terms of a first-hand experience of the merits and benefits of timeshare. Their guests and other family members are equally qualified to share opinions, feedback and tell stories about the wonderful time they had at the resort. (They will also have photos and videos to take back as memories, and to showcase all the good times.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – June 2019

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You have been in the hospitality industry for nearly four decades, how have things changed from a customer experience point of view? (Facility design, quality of service, cuisine, customer takeaways.)

The industry has undergone a sea change since the time I started. The competition is huge and almost all the best brands are available right here in India. I must say here that the Indian traveler is also more evolved and has a knack of finding and knowing what’s best.

The facility design of our hotels is sleek and increasingly international. Hotels are also finding ways to utilize their public spaces when they are vacant. Moving to cuisine, quality standards here keep improving – and since many of the guests have experienced authentic international cuisine, they expect the same in our hotels.

At the end of the day, “sending back a delighted customer” is the objective of all hoteliers. Hence training plays a very important role to ensure the objective is achieved, and hotels have a steady stream of repeat customers.

All these changes have ensured that you’re at the top of your game all the time. There is absolutely no room here, for complacency.

This is among the many “Views from the Top” being featured
on our website : http://www.airda.org

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