Indranil Chakraborty has combined three qualities to pioneer business storytelling in India: a love for stories; the entrepreneurial bug; and two decades of experience in leading teams and driving change at top firms like Unilever, Tata Group and Mahindra & Mahindra.
His firm, StoryWorks, has helped organizations and leaders harness the power of stories to create and deliver impactful messages.
Since 2013, using the same approach outlined in Stories at Work, he has trained more than 2000 senior leaders in over thirty organizations, teaching them to be more effective in their communication. The firms he has worked with include Airtel, Accenture, Asian Paints, Barclays, Cognizant, GSK Pharma, HCL, ICICI Lombard, Infosys, PepsiCo, Philips, Roche, WNS and Unilever.
In this story we feature an extract from Indranil Chakraborty’s book – Stories at Work – where he talks about the new vision he had created along with his team for Mahindra Holidays. The vision was ‘to make every moment magical’ for members.
The expected behaviours were:
1. No room for ordinary (ordinary is not magical).
2. Experience is everything.
3. Make smiles.
4. Proud of our club.
Indranil also ran workshops designed to share Mahindra Holidays’s new vision and values with the company’s top 500 managers.
More on this story at the link below >
Q&A – September 2019
News from the world of AIRDA 