Reflecting the brand, when you’re designing hotel interiors

Image Source: Lesley Wong Interiors

How would you translate a company’s brand properties into interior design?

For me, I like to do some homework before I meet the client. I look at the company logo, website and brand. I try to get an understanding of what they would like to convey to their guests.

The next step is to meet at the property to connect, if what they want to convey is really getting across to their guests. For instance, does the brand say “warm and welcoming”? As it pertains to interior design, we can use that as a jumping off point with a color palette. Maybe we look at logo colors and modify from there with complimentary colors in the interior – ones that make you feel warm and welcomed. Think warm rusty oranges, reds, yellows, earthy browns and beige – “warm” colors. Textures that are soft will continue on that path of welcoming.

More on our interview with Lesley Wong at this link >
Message of the Month Interview / April 2020

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Putting your vacation on hold . . .

In the last months of 2019, people looked at 2020 as the turnaround year for business and enterprise, building up to a year of strong consolidation. The anticipation was short-lived as Covid-19 literally took the world by storm. As we present this story, the world is no longer the same – but we always have tomorrow to look forward to. (We do.)

This month’s Q&A session reflects the thoughts, feelings and emotions of people who actually planned to go on vacation during March / April this year. With bookings made, all they needed to do was pack their bags.

However, these conversations also reflect an understanding of the current situation. People are overcoming their initial disappointment with responsible thinking.

More on this story at this link >
Q&A Interviews / April 2020

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