How our industry can align with Responsible Tourism

What is #responsibletourism? Can it be more than a hashtag? There could be many ways to answer the question, but you need to start somewhere. And if you’re looking at collective participation, you need to think of collective responsibility as well – effort that brings in all stakeholders in the industry together.

To start with, it can be more than just a hashtag. Tourism departments can play the lead role of game changers and core influencers – these are government bodies that can support, enable, facilitate and encourage a whole new way of doing things.

When the tourism department drives initiatives in responsible tourism the effort can have a cascading effect – because the momentum can pick up at decision-making levels in the industry. Any concerns addressed at this level will only trickle down in positive and constructive ways – right down to communities around tourist locations, travel professionals, hotels and resorts.

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World of Travel / April 2021

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