World of Airda / In conversation with a Timeshare Crusader

I think that most people purchase a timeshare with the intent of both using it at their home resort and trading it through RCI, II or another exchange company – whether internal or external. And when that happens, the vacation experience should not be different from what the salesperson said or in many cases, what the consumer wants to believe. Sadly, too many people still think that they’ll be able to get two weeks at the end of December in Hawaii if they purchase two weeks in February in Alabama.

Lisa Ann Schreier / The Timeshare Crusader

I’m not certain that the idea of going on vacation or even being in the same vacation spot as others is important to consumers. Frankly, more travelers, at least younger and American prospects, increasingly want urban spaces where they have access to ‘their thing.’ (This is another aspect timeshare marketers need to keep in mind.)

In the end, the advantage to timeshare is a committed membership – and it still means something. Unfortunately, the industry has not been able to use that in any PR or advertising strategy. I have a great slogan for the timeshare industry which I’d be happy to share with them, provided I’m paid accordingly! (Laughs.)

There’s more on this story at this link > World of Airda / January 2022