Using 360-degree panoramas for the hospitality industry

In this interview, we talk to Santosh about using 360-degree panoramas for the hospitality industry. Ongoing developments in enhancing customer experience are changing the ways people interact with marketers in physical and virtual environments. And technology enhanced platforms are shaping customer experiences and adding value to the purchase journey.

Justin Santosh – Founder, Intellimedia Digital Solutions

The need to enhance customer experience is bringing about new ways to interact with people in physical and virtual environments. If you compare older formats with emerging technologies, you will see an immersive pivot point in 360-degree panoramas – you’re almost there, with the ability to look around you. (As opposed to looking at still images or linear video footage.)

In the 360-degree interface, users can actually look around “anywhere” they want to, either by using a head set, moving their phones around, or by simply dragging the panoramas on a laptop, mobile device or smart TV, using the remote.

Using navigation controls, you can explore visual panoramas both horizontally and vertically. It is this perspective that takes the experience right up the immersive quality scale. Which means you can actually go deep sea diving or take a spacewalk side-by-side with an astronaut – instead of just watching it like an episode on TV.

There’s more on this story at this link > World of Airda / April 2022