Customer support in the hospitality industry

How important is the management of customer relationships in the hospitality industry?

Managing customer relationships is a key responsibility in any organization – more so, in the hospitality industry. We need to anticipate every wish and desire that runs through the mind of a guest when he stays with us at the resort. But there’s more to it than that – we also need to keep in touch with our
customers when they are not staying with us.

The more information you have on customers, the better your interactions will be – especially when it comes to birthdays, anniversaries, and other information about the family. And we need to greet them without intruding into personal space or time.

If your IT department can help you with the dates/days of customer visits, this information could help you with conversations that are relevant and highly personalized. So when I reach out, customers are sometimes amazed at the personal touch with which our interactions are handled.

There’s more on this story at this link > World of Travel / August 2022

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Benefits linked to an AIRDA membership

One of the most reassuring things about the AIRDA community is that membership is voluntary. If resort owners can identify with our mission and purpose, they are free to join us. The core managing committee at AIRDA has senior, board-level representation from member resorts (by rotation) – what this means, is that the organization has the direct and active participation of its key members.

Here are some of the benefits of an AIRDA membership to resort owners.

• Our prime objective is to support the interests of the timeshare industry in India and demonstrate by example the benefits of running timeshare in a way that is fair to both end-customers and resort owners.
• By helping uphold ethical standards (we have a Code of Ethics document) we provide developers a guideline on fair practices.
• By helping adopt the industry’s best practices, we encourage self-regulation and benchmarking in the interest of the end-consumer.
  
  There’s more on this story at this link > World of Airda / August 2022

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