Feeds:
Posts

Archive for the ‘B.S Rathor’ Category

On the 30th of June, AIRDA lost one of its most inspired guiding lights. B.S. Rathor (fondly known as Anil) was a passionate campaigner for all that AIRDA stood for and meant, in India’s world of timeshare and vacation ownership.

For the team at AIRDA, he was our guide, mentor, sounding board, and yes, a friend you could shoot the breeze with – discussing ideas, content direction and the sensible way forward.

Anil was a key member of the think tank that laid the cornerstone for AIRDA, the organization. He also helped put in place the building blocks of a structure that was increasingly strong from within. Anil’s perspective here was visionary and his thinking was far-reaching. He also contributed a great deal to the defining aspects of what AIRDA set out to do in the industry and how it gained ground in terms of endeavor and achievement.

For the month of July, in our Message for the Month, we feature tributes and memories shared by the people Anil spent tireless days and countless hours with, to give AIRDA direction, purpose and a value proposition that was shared by resort members, stakeholders and other associates that joined its fold.

B. S. Rathor
Till recently, he was Advisor & Member on AIRDA’s Executive Committee

More on this story at the link below >
Message of the Month – July 2019

Read Full Post »

On the 30th of June, the world of vacation ownership lost one of its most passionate torch bearers. B.S. Rathor (fondly known as Anil) believed in timeshare as a product that could deliver genuine and long term benefits to customers who chose to become members of the organized section of the industry, represented by AIRDA and its members.

Keeping this in mind we thought we would feature a Q&A interview done with him in September 2010. (Especially since our Message of the Month too, is dedicated to tributes from professionals he has worked with in the industry.)

In this interview, he talks about timeshare from a vantage point – the product, the market and his own personal experiences of going on a holiday with the family on his personal membership.

Here is the interview taken from our archives. (click on link)

Read Full Post »

Hello and welcome to my Message of the Month.

This month we feature a very unusual story in our Q&A feature. We feature someone who has been to a Club Mahindra resort almost every year, for the last ten years – not as a first level customer, but as a family member coming in as a guest. For all practical purposes he is a regular “consumer” of a fast-evolving timeshare marketplace.

Looking closer at the narrative, it certainly makes you think.

It can make you think about consumer profiles in a rather different way. It’s not just our primary customers who have something to share in terms of a first-hand experience of the merits and benefits of timeshare. Their guests and other family members are equally qualified to share opinions, feedback and tell stories about the wonderful time they had at the resort. (They will also have photos and videos to take back as memories, and to showcase all the good times.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – June 2019

Read Full Post »

This month we feature an interesting story that’s so much a part of every vacation seeker’s mind space – post-vacation blues. In our Q&A section, we talk to travel blogger Shama Ahmed about the various shades of post vacation blues, and ways to get over that empty feeling.

I’m sure you know what we are talking about here – it’s that dull hangover you might experience at the end of a vacation. Simply because we just don’t want the vacation to end.

So, what’s my own perspective on post-vacation blues? (And there’s some logical reasoning out here.) Each experience in life has a life cycle – which means there is a beginning and there is an end.  Even Sunday turns into Monday, and you will only see that weekend in your rear-view mirror.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – May 2019

 

Read Full Post »

This month, we present an interesting trend or development that has pretty much become a pattern of behavior in modern families. It’s about how children can, or will influence most decisions made by young parents. Right from the choice of TVs and music systems, to picking designations for the family’s annual holiday. (They have a clear say in what, how, where, and when . . .)

These wish lists are a clear indication that the head of the household is open to new ideas – even from children in the family.

Older parents (maybe 10 years ago) looked forward to the familiar when it came to picking a holiday destination every year. And the familiar surroundings of a home resort offered a sense of comfort in many ways.

But young members of the family get bored easily with the “same old stuff” as they say. They want to explore different locations and look forward to new experiences, each time they go on a vacation.

More on this story at the link below >
Message of the Month – April 2019

Read Full Post »

We live in such troubled times. Climate change, global warming, large scale dumping of plastic waste in our oceans. What has all of this got to do with your vacation calendar for the next 25 years? (Remember, you get a 25-year-calendar on your timeshare membership.)

Your resort may have nothing to do with all this, because the symptoms described above are part of a larger chain reaction. Pollutants floating in ocean waters will eventually wash up ashore – so there goes that picture-perfect beach holiday that you dreamed of. Plastic debris that sinks may be swallowed by the same fish that is served up at a beach shack – slice open your fried fish and you might find a bottle cap inside. Sounds unpalatable, and we do hope that does not happen to you. (But this is a scenario in-the-making and might soon happen at a beach near you.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – March 2019

Read Full Post »


This story of mine has to do with feedback
, customer feedback at a hotel, resort, or maybe a home-stay location. (That little slip of paper where you have tick-boxes on service levels.) Some of these have smileys with different expressions – ranging from happy, to hopping mad.

And there are times when, out of sheer reflex action linked to a particular incident, we tend to award “minus” points to the resort, on ALL other counts. Though this is completely understandable, I would suggest that you take the broader, more considerate view.

 

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – February 2019

Read Full Post »

Older Posts »