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On the 30th of June, AIRDA lost one of its most inspired guiding lights. B.S. Rathor (fondly known as Anil) was a passionate campaigner for all that AIRDA stood for and meant, in India’s world of timeshare and vacation ownership.

For the team at AIRDA, he was our guide, mentor, sounding board, and yes, a friend you could shoot the breeze with – discussing ideas, content direction and the sensible way forward.

Anil was a key member of the think tank that laid the cornerstone for AIRDA, the organization. He also helped put in place the building blocks of a structure that was increasingly strong from within. Anil’s perspective here was visionary and his thinking was far-reaching. He also contributed a great deal to the defining aspects of what AIRDA set out to do in the industry and how it gained ground in terms of endeavor and achievement.

For the month of July, in our Message for the Month, we feature tributes and memories shared by the people Anil spent tireless days and countless hours with, to give AIRDA direction, purpose and a value proposition that was shared by resort members, stakeholders and other associates that joined its fold.

B. S. Rathor
Till recently, he was Advisor & Member on AIRDA’s Executive Committee

More on this story at the link below >
Message of the Month – July 2019

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On the 30th of June, the world of vacation ownership lost one of its most passionate torch bearers. B.S. Rathor (fondly known as Anil) believed in timeshare as a product that could deliver genuine and long term benefits to customers who chose to become members of the organized section of the industry, represented by AIRDA and its members.

Keeping this in mind we thought we would feature a Q&A interview done with him in September 2010. (Especially since our Message of the Month too, is dedicated to tributes from professionals he has worked with in the industry.)

In this interview, he talks about timeshare from a vantage point – the product, the market and his own personal experiences of going on a holiday with the family on his personal membership.

Here is the interview taken from our archives. (click on link)

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Hello and welcome to my Message of the Month.

This month we feature a very unusual story in our Q&A feature. We feature someone who has been to a Club Mahindra resort almost every year, for the last ten years – not as a first level customer, but as a family member coming in as a guest. For all practical purposes he is a regular “consumer” of a fast-evolving timeshare marketplace.

Looking closer at the narrative, it certainly makes you think.

It can make you think about consumer profiles in a rather different way. It’s not just our primary customers who have something to share in terms of a first-hand experience of the merits and benefits of timeshare. Their guests and other family members are equally qualified to share opinions, feedback and tell stories about the wonderful time they had at the resort. (They will also have photos and videos to take back as memories, and to showcase all the good times.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – June 2019

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This month we feature an interesting story that’s so much a part of every vacation seeker’s mind space – post-vacation blues. In our Q&A section, we talk to travel blogger Shama Ahmed about the various shades of post vacation blues, and ways to get over that empty feeling.

I’m sure you know what we are talking about here – it’s that dull hangover you might experience at the end of a vacation. Simply because we just don’t want the vacation to end.

So, what’s my own perspective on post-vacation blues? (And there’s some logical reasoning out here.) Each experience in life has a life cycle – which means there is a beginning and there is an end.  Even Sunday turns into Monday, and you will only see that weekend in your rear-view mirror.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – May 2019

 

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This month, we present an interesting trend or development that has pretty much become a pattern of behavior in modern families. It’s about how children can, or will influence most decisions made by young parents. Right from the choice of TVs and music systems, to picking designations for the family’s annual holiday. (They have a clear say in what, how, where, and when . . .)

These wish lists are a clear indication that the head of the household is open to new ideas – even from children in the family.

Older parents (maybe 10 years ago) looked forward to the familiar when it came to picking a holiday destination every year. And the familiar surroundings of a home resort offered a sense of comfort in many ways.

But young members of the family get bored easily with the “same old stuff” as they say. They want to explore different locations and look forward to new experiences, each time they go on a vacation.

More on this story at the link below >
Message of the Month – April 2019

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We live in such troubled times. Climate change, global warming, large scale dumping of plastic waste in our oceans. What has all of this got to do with your vacation calendar for the next 25 years? (Remember, you get a 25-year-calendar on your timeshare membership.)

Your resort may have nothing to do with all this, because the symptoms described above are part of a larger chain reaction. Pollutants floating in ocean waters will eventually wash up ashore – so there goes that picture-perfect beach holiday that you dreamed of. Plastic debris that sinks may be swallowed by the same fish that is served up at a beach shack – slice open your fried fish and you might find a bottle cap inside. Sounds unpalatable, and we do hope that does not happen to you. (But this is a scenario in-the-making and might soon happen at a beach near you.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – March 2019

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This story of mine has to do with feedback
, customer feedback at a hotel, resort, or maybe a home-stay location. (That little slip of paper where you have tick-boxes on service levels.) Some of these have smileys with different expressions – ranging from happy, to hopping mad.

And there are times when, out of sheer reflex action linked to a particular incident, we tend to award “minus” points to the resort, on ALL other counts. Though this is completely understandable, I would suggest that you take the broader, more considerate view.

 

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – February 2019

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One of the challenges of today’s world is to get the entire family on the same page of the calendar. We’re talking about wives, husbands and children who need to align and coordinate their free time – with a little give and take. It also means getting grandparents, uncles and aunts from different locations to wing their way to your holiday destination.

Every year we send out messages via our social media channels, reminding people that it’s a good time to plan your getaways for the year. Especially if they have a timeshare plan in place. “January” is a nice time for renewal, because the month brings in a newness that goes with making plans and resolutions. It also serves as a topical reminder for important things to do on your calendar.

So, here we are, once again, urging you to make time slots during the year for those well deserved breaks.

More on this story at the link below >
Message of the Month – January 2019

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This time we talk to another very interesting travel photographer – and strangely, he’s an extremely private person – shoots for himself. Though he’s gone as far as being seen selectively on social media – “This is only to obtain feedback on my photography,” he says.

There’s one question we asked him that we have asked many people, and his response made the most sense to me. Here’s an excerpt:

“If the brief is to travel as a tourist (visiting new places of tourist interest) I would prefer to do it with family and friends. The atmosphere is always full of fun during the journey, and the conversations punctuated with non-stop excitement. If I am travelling with only photography in mind, I would prefer to be a solo-traveler. For one thing, you can make your own plans – for another, you can avoid group itineraries, and rushing through your day.”

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – December 2018

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This month, our Q&A session features a very young couple – Hooma & Sudeep – founders of Travel Jaunts, a travel company based out of Bangalore. They are members of Club Mahindra and are very active users.

Hooma and Sudeep love to travel, family in tow, at the slightest opportunity life provides – they have been traveling for the last 14 years – extensively within India, and to over 25 countries across the globe.

According to me they are a very good example of today’s emerging young professionals who choose to follow their dreams while successfully managing individual career paths. Today’s young professional has a very healthy approach to work and the need to balance that with travel and recreation.

So, what makes this emerging generation different?

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – November 2018

 

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