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I have always looked at Customer Relationship Management (CRM) as an effective process, measure and tool in managing customer relationships. Sounds like a simple and logical definition of CRM, but believe me, it can be the most challenging and exhaustive measure you can implement.

According to me, CRM goes beyond database management – it’s more than studying customer behavior and trends. Let me outline some of the focus points of special interest and consideration.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – October 2017

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When you’re looking at timeshare or vacation ownership in India you will see a wave of positive indicators from the tourism industry that augur well for us – because we are part of the overall tourism pie.

We are part of it from two useful viewpoints. One, we widen the experience window for both local and international tourists in India. Two, we make a small, but significant contribution to generating tourist revenue every year. And the chain reaction helps and props up local industry, the transactions associated with it, and related small business enterprises that operate within the proximity store.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – September 2017

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I am so pleased these days when I hear of activities centered around responsible tourism and eco-friendly practices. What was for years seen as just “bringing in the numbers” is now bringing with it the responsibility of restoring the natural ecological balance of tourist locations. So while you welcome tourists with open arms, you also need to embrace eco-friendly measures down the value chain.

After all these years, having seen the world go round in this industry, it’s reassuring to find resorts seeking linkages with native environments – working towards nurturing and conserving local eco-systems.

While the hospitality industry needs to be the prime mover here, we also need to raise awareness among vacation seekers. They need to be on the same page in a participatory kind of way. (I don’t own run or run the resort, but I can be responsible for my actions during my stay.)

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – August 2017

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Over the years, timeshare resort managers and owners have worked at improving the product in all the ways they can. Basically to zero in on facilities and services that increase comfort levels, and widen the experience for customers and their families.

The experience mix as we like to call it, is the result of planned measures to make timeshare a preferred vacation format. A format that offers long term benefits and a dynamic, ever-changing skyline of travel hubs within AIRDA and our extended network.

Today, timeshare customers also get to experience vacation stays across the world through dedicated exchange portals in this space. And I’m happy to state that two of the best-known exchange portals are members of AIRDA, with some very exciting plans and offerings for timeshare customers in India.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – July 2017

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Last month we talked about the “man-on-the-street” and his levels of awareness when it comes to timeshare. Proving that timeshare is still a new concept in the hospitality industry. That’s why we’re constantly working on sharing information on different aspects of timeshare that may be useful to both current and prospective customers.

Your understanding of timeshare becomes really relevant during the signing up process with your resort. This is when you need to ensure that the resort makes things totally transparent, by taking you through every aspect of the product and service that you need to know about.

A good example of this is the Sales Disclosure Document that needs to be seen by the customer in conjunction with the Sales Contract. A document that we have developed exclusively for AIRDA member resorts, to be shared with current and prospective customers.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – June 2017

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Timeshare is not just about vacations – it’s about strengthening relationships, meeting new people and exploring new worlds – taking back fond memories of good times spent together. All this is possible because the timeshare format allows you to vacation in larger numbers, and enables carefully planned activities for varied age groups and interests.

So where do you go from here?

Believe me, this is a really good time to be in a timeshare plan, or invest in one. And I think I can take the liberty to state that AIRDA member resorts belong to the organized sector. We are governed by common rules and guidelines, we are answerable to customers in precisely the same kind of way with customer policies are virtually identical – though pricing plans may be different for each resort, depending on size, scale and level of operations.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – May 2017

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This is a time when the vacation ownership industry is looking to grow in measured steps, with participation from committed players who have a long term vision in mind. The All India Resort Development Association (AIRDA) has pinned its hopes on growth that is sure and steady – with its target segments really experiencing the benefits of timeshare memberships.

So how is vacation ownership development positioned in the country? How will the timeshare concept enhance the scope for further hospitality development?

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – April 2017

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