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Over the last few months, we have featured some of the country’s best-known travel writers. These are people who venture into uncharted territories to tell a story – a story that’s untold. They do this through a narrative that takes us right there – right in the middle of it.

And unlike most of us who take a break from work, these travel writers take their breaks from travel to be with family and friends.

While their life and lifestyle sounds interesting, things can be difficult – because you’re always on the move. For some people, sunrise could be at one location and sunset, in a totally different geography. But they still do it, with unbridled enthusiasm that fuels every step, every mile, and every journey that they undertake.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – September 2018

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This month we have an interesting interview on our Q&A update with Mr. Rajiv Agarwal – Head of Marketing Operations at Salarpuria Sattva Group. And what really makes interesting reading here is the idea his team has come up with, linked to a sales promotion offer with RCI.

Along with an apartment in a pre-designated project of theirs, customers are awarded a vacation ownership plan for 21 years – now add to that, an exclusive five year membership with RCI. That’s “happiness” in one word.

Looking at this closely, I find total synergy in this co-branded promotion. The company making the offer and the organization delivering the experience are large trusted brands – there is a logical and meaningful fit in the two names coming together.

This is an idea that might just bring a whole new demographic into play – previously not accessed or reached by vacation ownership developers. It will most certainly accelerate the rate of initial trial and first user experience of vacation ownership products.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – August 2018

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I often spend time talking to people at airports, malls and other public spaces about how they spend their free time. And these conversations are primarily done to bridge the generation gap. And maybe even learn how millennials work, play and take a welcome break when they need to.

Millennials are known to approach life and living differently. They have new-age professions and take on an amazing degree of work pressure. But when the time comes to let off steam, they readily embrace a well-deserved break – unlike many of my generation, who did not really think about work-life balance.

I analyzed my discussions with these youngsters with the objective of drawing out meaningful take-aways – for new customers and readers of this article. Each little take-away capsule is like a nugget of advice that can get you planning and thinking – a small survival kit of thoughts and feedback.

Be my guest.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – July 2018

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For most young job and career aspirants, leaving their hometown to seek greener pastures in large cities always seems to be the first step. To a large extent that is true – but for those looking for a stepping stone to a career in hospitality, starting at the lower rungs is also a very good opportunity. Especially if you don’t have the exposure or experience. .

At mid-to-senior levels most hospitality jobs call for relevant qualifications and experience. For early job seekers, a basic degree and a whole lot of promise are useful qualifiers. Young employees starting at the bottom can learn on the job and later choose to do a professional course in their area of interest.

This way you get your first job in your hometown, and also start earning a salary to support yourself. Your first job at a home-location is useful and convenient in more ways than one.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – June 2018

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Over the years I have watched timeshare from the ringside – as a committee member at AIRDA. I have also been inside the ring, as a timeshare customer. And I am happy to say that I can see that the product offering and the service support around it, has gone up several notches.

If I were to look back just twenty years at the “typical customer”, I can see someone who would duck every opportunity to go on a vacation. Because he looked at holidays as an intrusion into workspace – with the Boss, happily agreeing with that sentiment. His family on the other hand, waited patiently for things to ease at office.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – May 2018

 

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One of the biggest challenges in the hospitality industry is the management of innovation – and this can be difficult in more ways than one. Because anything NEW calls for facility expansion, and related investments to carry it forward.

There are two good examples that come to mind here. The first is Bliss for senior citizens from Mahindra Holidays. The second is G2G Amritsar from DJB Infrastructures and Developers.  We will feature other good examples of product innovation in the weeks and months to come.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – April 2018

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At some of the trade conferences attended by us, we are often asked about the roles we play at AIRDA in India’s timeshare space. People also want to know about purpose, scope, reach and operating canvas – this is understandable, because the basic role played by AIRDA is not widely understood.

First of all, we are a self regulatory body. An association of like-minded resort owners and stakeholders with common goals, and a clearly defined approach to the customer. One of our core objectives is about being fair, transparent, and extending fair value to timeshare customers.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – March 2018

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