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Air Commodore Nitin Sathe addressed the members of the audience who had come down to Club Mahindra Ooty for the Ooty Literature Festival.

He is an Airforce man who’s always had a special place for words in his heart. The first book that he authored, A Few Good Men and the Angry Sea, is based on the events at the Nicobar Islands during the tsunami of 2004.

His book, Born to fly (2016), is a biography of a batchmate who became quadriplegic at the age of 24. He is currently working as a Senior Instructor at the Defense Services Staff College at Wellington.

This post is from the Club Mahindra feed on Linkedin
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Over the last few months, we have featured some of the country’s best-known travel writers. These are people who venture into uncharted territories to tell a story – a story that’s untold. They do this through a narrative that takes us right there – right in the middle of it.

And unlike most of us who take a break from work, these travel writers take their breaks from travel to be with family and friends.

While their life and lifestyle sounds interesting, things can be difficult – because you’re always on the move. For some people, sunrise could be at one location and sunset, in a totally different geography. But they still do it, with unbridled enthusiasm that fuels every step, every mile, and every journey that they undertake.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – September 2018

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How do you leverage sales in the real estate and building industries?

It is difficult to be innovative in our industry as compared to other verticals – especially FMCG, where they have really big budgets. So it came down to brainstorming with team members on the most effective promotion ideas – something that would be associated with long term value and benefit to our customers.

And while our marketing team was looking at the big picture, we asked our sales team about their interactions with customers.To give this effort added focus we looked within the aspiration window of our customers.

We asked them about desired experiences linked to their aspirations, and a lot of them seemed to talk about vacations – ‘dream vacations’ as many of them visualized it. This seemed like a revelation, so we explored this platform further and linked it to our main proposition – especially as most people look forward to taking a break at least once in the year.

In conversation with Rajiv Agarwal,
Head of Marketing, Salarpuria Sattva Group

More on this story at the link below >
Q&A – August 2018

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Sudha Pillai has over two decades of experience in media – as Creative Director, Editor and Head of Features/News Features of various national newspapers, magazines, television and animation production houses. Her responsibilities at these organizations included launching print, digital and television properties, reinventing existing lifestyle and feature sections, leading large groups of creative people, as well as sourcing, management, innovation and production.

After more than two decades of working in mainstream media, Sudha charted her own course. Currently, she works as a freelance travel writer and columnist and is Head of Outreach Projects for Meaww (Music, entertainment and arts worldwide) – a global media company.

Her travel stories have been published in mainstream newspapers, magazines and in-flight magazines. Her column, Wayfaring, is published in National Geographic Traveller, which has also featured her travel writings.

Sudha is also a professional photographer, illustrator and artist.

More on this story at the link below >
Q&A – June 2018

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Looking back at the concept of going on a vacation, a lot has changed over the years.

Well, how much have things changed?

To answer that question, I need to go way back in time – to my teenage years, when I accompanied my parents on holidays, or long-distance family visits. These long-distance family visits were vacations in themselves and you really wanted to take back some memories with you.

Those days, one of the most popular carry-around cameras was the Kodak Brownie box camera – really ancient by today’s standards. You loaded a reel of black & white film that gave you 12 frames, I think. So you really had to be careful about natural lighting and composition – because you couldn’t waste a single frame.

The roll then went to a b&w development studio for processing and prints. The long wait for your prints to arrive was nerve-racking, because the process was tedious and time consuming. So if you were really hoping that your picture in front of the Taj came out right, all you could do was hope for the best.

More on this story at the link below >
Q&A – December 2017

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As someone who has handled research projects for AIRDA, I can visualize a crystal ball on timeshare. So in the future we could see  smaller resorts moving out as a result of getting absorbed by the bigger players. I also think we will see new entrants, new products and changing service experiences.

There could be a consolidation of the organized sector in the timeshare industry, but the pie will expand, grow and diversify in my opinion.

And If we’re wondering about growth, I think the key indicator here would be penetration of the timeshare industry. I’m referring to the proportion of the population using timeshare plans.

We may not be growing fast enough simply because of two concern areas. People these days are ready to spend and indulge here-and-now – which means a one-time holiday and not a timeshare vacation. (Their horizon is short term.) Next, let’s look at macroeconomic indicators – I see a dull picture here, which often makes consumers postpone bigger ticket spends. (Do I really need to make a financial commitment on a holiday plan? Do I need to make it this year, or now?)

Ashok R Sankethi is an MR veteran who set up Kaybase in 2005. He has over 25 years of experience in the industry, and works on projects that call for higher levels of research and analytics. He is on the teaching faculty at leading business schools, and sits on the doctoral committees of several Ph. D scholars. Along with his colleague Poornima Bhaskaran, Ashok has published a book called Kay’s Book of MR – which is the first book of case studies from an industry perspective. This book is now being used by faculty at over 15 business schools in the country.

More on this in our Q&A feature story >
Q&A – November 2017

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