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Over the years I have watched timeshare from the ringside – as a committee member at AIRDA. I have also been inside the ring, as a timeshare customer. And I am happy to say that I can see that the product offering and the service support around it, has gone up several notches.

If I were to look back just twenty years at the “typical customer”, I can see someone who would duck every opportunity to go on a vacation. Because he looked at holidays as an intrusion into workspace – with the Boss, happily agreeing with that sentiment. His family on the other hand, waited patiently for things to ease at office.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – May 2018

 

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One of the biggest challenges in the hospitality industry is the management of innovation – and this can be difficult in more ways than one. Because anything NEW calls for facility expansion, and related investments to carry it forward.

There are two good examples that come to mind here. The first is Bliss for senior citizens from Mahindra Holidays. The second is G2G Amritsar from DJB Infrastructures and Developers.  We will feature other good examples of product innovation in the weeks and months to come.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – April 2018

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At some of the trade conferences attended by us, we are often asked about the roles we play at AIRDA in India’s timeshare space. People also want to know about purpose, scope, reach and operating canvas – this is understandable, because the basic role played by AIRDA is not widely understood.

First of all, we are a self regulatory body. An association of like-minded resort owners and stakeholders with common goals, and a clearly defined approach to the customer. One of our core objectives is about being fair, transparent, and extending fair value to timeshare customers.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – March 2018

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So what is timeshare, really? Is it a one-week vacation slot in the year, for 25 years? Is it about staying at a resort, rather than a hotel? Is it about standing out in your peer group in terms of owning a timeshare plan?

There’s something about timeshare as a vacation platform that makes it stand apart. A timeshare resort is a confluence of holiday experiences unlike a hotel, which is a transit point. A resort is packaged to serve up activities, entertainment, good food and a unique vacation experience.

As far as new customers go, there’s more to timeshare than meets the eye. And I’ve drawn up some examples to illustrate what I have in mind.

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Message of the Month – January 2018

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I’ve been asked this question time and again and each time I attempt to answer it, I launch into a different story. So, will there be newer travel and vacation formats in the years to come? A tricky question to answer, even if you have a crystal ball in front of you. Because we really don’t know what the vacation seeker of tomorrow will be looking for when he’s planning a vacation. Or what he has in mind.

The way we work will have something to do with it
Today many young professionals choose to work remotely. Some of them work out of home, some of them work out of cafes, and some of them pick a vacation spot to work undisturbed.

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Message of the Month – December 2017

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When someone young is looking at timeshare as something to explore, he is perhaps looking forward to the kind of holidays he would expect in the years to come. At least 25 years, if not more.

This story of mine is from the other end of the spectrum – a story that takes me across two decades and more. It is a story that prospective customers and buyers of timeshare will find interesting and useful. Because it gives them a frame of reference. Especially when it comes to making the best out of your timeshare week, year after year.

Those were the days . . .

When I first picked up a timeshare plan, the concept was still in its early years. There was early talk about exchange companies, and swapping your basic plan within India was still work in progress.

Even AIRDA was non-existent at that time, so you can imagine how early this concept was in the evolution curve. But I still recall the days fondly. We never missed a holiday and we used the resort location for all that it offered. A nice holiday setting, good food and other activities featured in the holiday framework at that time.

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Message of the Month – November 2017

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I have always looked at Customer Relationship Management (CRM) as an effective process, measure and tool in managing customer relationships. Sounds like a simple and logical definition of CRM, but believe me, it can be the most challenging and exhaustive measure you can implement.

According to me, CRM goes beyond database management – it’s more than studying customer behavior and trends. Let me outline some of the focus points of special interest and consideration.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – October 2017

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