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As someone who has handled research projects for AIRDA, I can visualize a crystal ball on timeshare. So in the future we could see  smaller resorts moving out as a result of getting absorbed by the bigger players. I also think we will see new entrants, new products and changing service experiences.

There could be a consolidation of the organized sector in the timeshare industry, but the pie will expand, grow and diversify in my opinion.

And If we’re wondering about growth, I think the key indicator here would be penetration of the timeshare industry. I’m referring to the proportion of the population using timeshare plans.

We may not be growing fast enough simply because of two concern areas. People these days are ready to spend and indulge here-and-now – which means a one-time holiday and not a timeshare vacation. (Their horizon is short term.) Next, let’s look at macroeconomic indicators – I see a dull picture here, which often makes consumers postpone bigger ticket spends. (Do I really need to make a financial commitment on a holiday plan? Do I need to make it this year, or now?)

Ashok R Sankethi is an MR veteran who set up Kaybase in 2005. He has over 25 years of experience in the industry, and works on projects that call for higher levels of research and analytics. He is on the teaching faculty at leading business schools, and sits on the doctoral committees of several Ph. D scholars. Along with his colleague Poornima Bhaskaran, Ashok has published a book called Kay’s Book of MR – which is the first book of case studies from an industry perspective. This book is now being used by faculty at over 15 business schools in the country.

More on this in our Q&A feature story >
Q&A – November 2017

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I am so pleased these days when I hear of activities centered around responsible tourism and eco-friendly practices. What was for years seen as just “bringing in the numbers” is now bringing with it the responsibility of restoring the natural ecological balance of tourist locations. So while you welcome tourists with open arms, you also need to embrace eco-friendly measures down the value chain.

After all these years, having seen the world go round in this industry, it’s reassuring to find resorts seeking linkages with native environments – working towards nurturing and conserving local eco-systems.

While the hospitality industry needs to be the prime mover here, we also need to raise awareness among vacation seekers. They need to be on the same page in a participatory kind of way. (I don’t own run or run the resort, but I can be responsible for my actions during my stay.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month on the AIRDA website – August 2017

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Over the years, timeshare resort managers and owners have worked at improving the product in all the ways they can. Basically to zero in on facilities and services that increase comfort levels, and widen the experience for customers and their families.

The experience mix as we like to call it, is the result of planned measures to make timeshare a preferred vacation format. A format that offers long term benefits and a dynamic, ever-changing skyline of travel hubs within AIRDA and our extended network.

Today, timeshare customers also get to experience vacation stays across the world through dedicated exchange portals in this space. And I’m happy to state that two of the best-known exchange portals are members of AIRDA, with some very exciting plans and offerings for timeshare customers in India.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month on the AIRDA website – July 2017

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News update from the Deccan Chronicle


The link above takes you to a very interesting news update from the Deccan Chronicle on the Devlok project. Here’s an excerpt from an interview on the AIRDA website with Mr Ajay Kumar, Chairman and Managing Director of Vaishnovi Versatile Ventures Private Limited.

The Devlok project could easily be India’s most unique religious theme park in terms of scale, composition and depth of experience – encompassing the visitor’s need for devotion, leisure, business tourism, recreation, entertainment and health care.

This could soon be a popular annual destination for the spiritually inclined. We are confident that our project will attract a wide cross section of tourists – devotees, school and college students, large families, residential communities, corporate houses and NRIs.

 

 

 

 

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Ajay Kumar is the Chairman and Managing Director of Vaishnovi Versatile Ventures Private Limited. He has more than 15 years of experience in construction, real estate & softw are technology services. Ajay’s project book currently showcases 6 mega ventures in real estate – each one of them a landmark project with immense story value for visitors and guests. He is also the creative force and catalyst behind the Devlok Project.

The Devlok project could easily be India’s most unique religious theme park in terms of scale, composition and depth of experience – encompassing the visitor’s need for devotion, leisure, business tourism, recreation, entertainment and health care.

This could soon be a popular annual destination for the spiritually inclined. We are confident that our project will attract a wide cross section of tourists – devotees, school and college students, large families, residential communities, corporate houses and NRIs.

The key property under mixed-use for timeshare and open-booking customers is Pushpaka Vimanam – a 5-star Hotel with 275 keys – including premium rooms, club suites and presidential suites. This project also has the Hari Om International Convention Center – with a 2000-delegate capacity. Other highlights include a Banquet Hall – with a 1000-guest capacity, Dhanvantari Ayurvedic Village and themed restaurants.

More on this story at the link below >
Q&A – October 2016

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