Archive for the ‘Surveys’ Category

As someone who has handled research projects for AIRDA, I can visualize a crystal ball on timeshare. So in the future we could see  smaller resorts moving out as a result of getting absorbed by the bigger players. I also think we will see new entrants, new products and changing service experiences.

There could be a consolidation of the organized sector in the timeshare industry, but the pie will expand, grow and diversify in my opinion.

And If we’re wondering about growth, I think the key indicator here would be penetration of the timeshare industry. I’m referring to the proportion of the population using timeshare plans.

We may not be growing fast enough simply because of two concern areas. People these days are ready to spend and indulge here-and-now – which means a one-time holiday and not a timeshare vacation. (Their horizon is short term.) Next, let’s look at macroeconomic indicators – I see a dull picture here, which often makes consumers postpone bigger ticket spends. (Do I really need to make a financial commitment on a holiday plan? Do I need to make it this year, or now?)

Ashok R Sankethi is an MR veteran who set up Kaybase in 2005. He has over 25 years of experience in the industry, and works on projects that call for higher levels of research and analytics. He is on the teaching faculty at leading business schools, and sits on the doctoral committees of several Ph. D scholars. Along with his colleague Poornima Bhaskaran, Ashok has published a book called Kay’s Book of MR – which is the first book of case studies from an industry perspective. This book is now being used by faculty at over 15 business schools in the country.

More on this in our Q&A feature story >
Q&A – November 2017

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Work +Vacation = Workation

Survey from PGi reveals that the workation is on the rise in America, with 82% of employees choosing to work on vacation in 2013. How do they connect? Mobile devices – smartphones leading the way, but more employees working on vacation with three devices – smartphones, tablets and laptops.

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2009 was a tough one for the travel industry, but if the latest survey from Skyscanner is anything to go by, things are beginning to look up.

Almost half (49%) of the British travellers surveyed said they were planning to go abroad two or three times this year, but 16% said they intended to travel four or five times, while 13% said they would escape Blighty on six or more trips during 2010. 13% said they would travel once, while only 6% won’t be going away at all.

Full report here ( Source: GoTimeshare.org)

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LeisureLink, Inc., the leading distribution and revenue management platform for specialty lodging suppliers, today announced the first publication of the LeisureLink Demand Index™, showing dramatic growth in consumer demand for Vacation Lodging in mainstream online travel channels.

“Consumer demand in online channels has tripled over the last 2 years,” said Steve Reich, Senior Vice president of LeisureLink. “Consumer acceptance of Vacation Lodging is growing rapidly, even with difficult economic conditions,” he added. “This is a classic case of the ‘network effect’— a hot product creates demand, demand creates distribution, and broad distribution creates more demand,” said Reich. Vacation Lodging includes Vacation Rental Properties, Timeshare Resorts, and Boutique Hotels. “The growth in Vacation Lodging is in sharp contrast to the 7% decline in leisure and unmanaged business travel in 2009 recently estimated by research firm PhoCus Wright,” he continued.

Full report here.

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Older Americans continuing to travel

Proving that the holiday market is weathering the recession better than many other sectors, a company that organizes vacations for Americans 50 years or older has said the demand continues unabated.

Like many other industry players and commentators, Grand Circle says the economy is pushing people to seek exceptional travel values rather than cut back on vacations.

Full story here

Source: http://www.timeshareresalenews.com

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Okay, here goes:

  1. More than nine out of ten active leisure travelers in the United States report they are familiar with the concept of timesharing, reinforcing the wide-spread belief that this form of vacationing has established itself as a recognized, understood, and increasingly popular alternative to more traditional lodging accommodations
  2. Approximately 2.3 million households state they are interested in purchasing some form of vacation time during the next two years.

Just two findings from ‘Future Timeshare Buyers: 2009 Market Profile’, which was developed from a nationally-representative sample of active leisure travelers who have expressed interest in acquiring some form of vacation time during the next two years, and supplemented through insights revealed in the Ypartnership/Yankelovich, Inc. 2009 National Leisure Travel MONITOR(SM). The study was authored exclusively for Interval International, which is releasing the results during the American Resort Development Association’s (ARDA) 2009 Fall Conference, held in Washington, D.C.

More information at this link,  Courtesy / Source: CNNMoney.com

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ARDA announces winners

Last week, the American Resort Development Association (ARDA) announced the winners of the 2009 “Bring Your Vacation to Life Contest” at their vacation website.

This annual contest is launched in conjunction with the National Travel and Tourism Week in May. Participants are asked to share a memory of a timeshare vacation that touched their lives and their family’s.

This year’s winners were entitled to an American Express gift card.  The winners were Sally Lessig, Alexis MacDonald, and Tracy Dunn (respectively).

On the subject of vacations,  here’s a video featuring Howard Nusbaum, President & CEO of ARDA, talking about how Vacations makes kids smarter!

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You know what they say: Better late than never.

We missed out sharing this news report with you.

Affluent leisure travelers interested in resort real estate strongly believe in the value of their vacations, as nearly nine in ten report that vacationing is important to their well-being and to the health of their personal relationships. They appreciate leisure travel experiences and activities such as spending time with family and friends, exploring unique and interesting destinations, taking part in new experiences, and setting aside time for rest and relaxation – all components that support their commitment to the concept of vacationing.

Other notable findings of the study:

• Affluent leisure travelers interested in resort real estate overwhelmingly tend to be married (93%) and White (80%) with an annual household income of $250,000 or more (52%) and a reported net worth of $1 million or more (72%).

• More than four in ten are Boomers (44 – 62 years of age) (42%) and approximately four in ten are Generation Xers (30 – 43 years of age) (37%).

• Affluent leisure travelers interested in acquiring resort real estate have taken an average of more than seven (7.4) leisure trips during the past 12 months.  Of those who took at least one trip in this category, approximately five (5.3) were to domestic destinations, whereas two in seven (3.5) were to international locales.

You can read this article here (Link Source: Hotelsmag.com)

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According to the U.S. Department of Education, vacations can actually make kids smarter.

The study found that children who travel over summer break did better in reading, math and general knowledge than their peers who didn’t vacation. The Dept. of Education conducted a series of analyses to determine the relationship between summer vacations and academic achievement in children entering first grade. The results revealed that children who traveled with their family over summer vacation scored higher on academic achievement assessment tests than those who did not travel.

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Timeshare owners are likely to be cautious about how they spend their holiday money following the recession, according to thetravelmagazine.net.

Tourists are more attuned to finding bargains and are more likely to take shorter breaks to cut back their spending budget, the magazine’s editor Sharron Livingston explained.

Here’s the link to the article from GoTimeshare.org

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