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Hello and welcome to my Message of the Month.

This month we feature a very unusual story in our Q&A feature. We feature someone who has been to a Club Mahindra resort almost every year, for the last ten years – not as a first level customer, but as a family member coming in as a guest. For all practical purposes he is a regular “consumer” of a fast-evolving timeshare marketplace.

Looking closer at the narrative, it certainly makes you think.

It can make you think about consumer profiles in a rather different way. It’s not just our primary customers who have something to share in terms of a first-hand experience of the merits and benefits of timeshare. Their guests and other family members are equally qualified to share opinions, feedback and tell stories about the wonderful time they had at the resort. (They will also have photos and videos to take back as memories, and to showcase all the good times.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – June 2019

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This month, we present an interesting trend or development that has pretty much become a pattern of behavior in modern families. It’s about how children can, or will influence most decisions made by young parents. Right from the choice of TVs and music systems, to picking designations for the family’s annual holiday. (They have a clear say in what, how, where, and when . . .)

These wish lists are a clear indication that the head of the household is open to new ideas – even from children in the family.

Older parents (maybe 10 years ago) looked forward to the familiar when it came to picking a holiday destination every year. And the familiar surroundings of a home resort offered a sense of comfort in many ways.

But young members of the family get bored easily with the “same old stuff” as they say. They want to explore different locations and look forward to new experiences, each time they go on a vacation.

More on this story at the link below >
Message of the Month – April 2019

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Brendan Cole is an experienced photographer, content creator, digital influencer and brand development specialist, based on the west coast of British Columbia, Canada. He is a world traveler who has visited over 60 countries and lived in North America, the Middle East and Asia. Brendan thinks locally and works globally; his services are offered through his boutique creative agency Nomadica Media.

According to Brendan there have been quite a few developments in the past few years. “Nowadays, Southeast Asia seems to be the go-to destination for first-time or budget travelers while Eastern Europe and Morocco have become must-see destinations for more seasoned travellers and those who have a bit of money to spend on an adventurous holiday. ‘Influencer’ marketing via social media has also evolved to a point where these influencers definitely impact where people want to go for their next trip.

Sustainable travel is bigger than ever and people are much more conscious of their actions; they want to go to places where they can have a positive impact on the community rather than stay, look and leave.

Finally, I’ve noticed a lot more interest in wanting to visit a place for a longer period of time, now that companies are more open to their employees working remotely. And places where foreigners can easily set up shop for a while are experiencing the benefits of expat money (Da Nang and Hoi An in Vietnam are great examples of this.)”

More on this story at the link below >
Q&A – October 2018

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Lisa Ann Schreier is the driving force behind The Timeshare Crusader – a blog dedicated to helping consumers through the myriad of confusing information, as well as working with forward thinking organizations to be a catalyst for positive change. She is the creative force behind International Timeshare Appreciation Day, held annually on November 1st.

Author of two best-selling books, “Surviving A Timeshare Presentation – Confessions From The Sales Table” and “Timeshare Vacations For Dummies.” Also co-authored the college-level textbook, “An Introduction To Vacation Ownership Management.”

Regular speaker and contributor to the National Timeshare Owners Association and the Florida Timeshare Users Group. Featured speaker at CRDA’s 2011 conference, as well as TATOC’s 2012 conference. Guest lecturer, each semester at the University of Central Florida.

Member of North American Travel Journalists Association. Contributor to AllExperts.com. Lead Timeshare Advocate on Elliott.org, and monthly contributor to Senior.com.

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Views & Interviews on the AIRDA website – October 2017

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When you’re looking at timeshare or vacation ownership in India you will see a wave of positive indicators from the tourism industry that augur well for us – because we are part of the overall tourism pie.

We are part of it from two useful viewpoints. One, we widen the experience window for both local and international tourists in India. Two, we make a small, but significant contribution to generating tourist revenue every year. And the chain reaction helps and props up local industry, the transactions associated with it, and related small business enterprises that operate within the proximity store.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month on the AIRDA website – September 2017

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Here is Vikram Nanjappa on his stint as a Freelance Naturalist, Writer and Photographer – writing on wildlife and nature for magazines?

This was an interesting period in my work life. For the first time I was freelancing and found myself with a bit of free time (there does not seem to be much for a demand for a writer on wildlife) and therefore decided to pursue my other interests.

If you ask me to mention the photographers who influenced me the most or whose works I used to admire in my younger years, one name springs to mind – Hugo Van Lawick and David Hamilton. I had just spent the last seven years photographing wildlife and emulating, at least in my imagination, the works of Hugo Van Lawick and suddenly I was presented an opportunity to learn the art of David Hamilton.

I promptly joined a fashion photography course in Bangalore to learn the basics of the genre. No one would dare least of me, to describe David Hamilton as a ‘fashion’ photographer, but I needed to know the technicalities and the thought process that went into fashion/ glamour photography before I could attempt anything in the style David Hamilton.

While I cannot lay claim to much success in this venture I certainly did get a good understanding of the technicalities and did get some good results. I hope to return and complete my journey sometime in the future. A few of us (a model, another photographer, two stylists and a makeup artist) got together and did a few fashion shoots which was great fun.

Vikram Nanjappa is a multi-faceted individual with vast experience in fields that can be clubbed under one relevant header – “outdoors”. He is an able administrator, leader, team builder, and a reputed naturalist, writer and photographer. Vikram likes to be described as a well-informed amateur who is interested in the world around him.
He is presently working in the marketing department of Evolve Back (formally Orange County).

More on this story in our Q&A feature >

Q&A with Vikram Nanjappa

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Over the years we have witnessed innovation and change in India’s timeshare marketplace, including the serving up of new flavors, to widen the holiday experience. This ranges from new offerings that new age global travelers seek, to setting up of timeshare resorts in undiscovered locations in the country.

I have also seen visible changes in the delivery models of timeshare experiences – to include golf, trekking, river rafting, jungle safaris and new-adventure sport. This Q&A session includes questions that I have asked myself over the last couple of years on the changing face of timeshare in India.

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Message of the Month – November 2016

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