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Courtesy: Papaya Films – India
We are all made of this earth. And our souls are connected to the spirit of this land, constantly reminding us that we are essentially one. Today, this essence of human experience is lost in our race to make ends meet. Pause… Look around… Listen… Let these mystical tales of the land and its people inspire us to be better human beings and responsible caretakers of the earth. Evolve. Back.

Orange County Resorts (now Evolve Back) is a member
of the All India Resort Development Association.
http://www.airda.org

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Talk to us about the romance and magic often associated with the Taj – what makes it so special?
You need a little eloquence here to answer that question, and I quote William Shakespeare – “A wonder of wonders in the world, the Taj Mahal is a living edifice of human passion, which neither History dares to bury in its grave nor does Time dare to forget.”

When you’re right there, standing in front of it, the Taj is like a painting with a warm glow of passion, love and romance – intricately woven into the architectural highlights. I am also fascinated with the thought of how a monument of love can turn into one of the Wonders of the World.

The Taj Mahal is perhaps the biggest and most magnificent symbol of love – and the visual appeal here is just as romantic as the stories associated with it. Both the Taj and the Mehtaab Bagh nearby, are popular locations for wedding and advertising related photo-shoots – sometimes the backdrop can make all the difference to the story.

More on our interview with Vidushi Gupta at this link >
Q&A Interviews / June 2020

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Priyanka Rastogi

Priyanka Rastogi is an author and travel entrepreneur with over 15 years of experience in Tourism & Hospitality. She has just published her first book Early Sunrise, Early Sunset : Tales of a Solo Woman Traveler Across North East and East India. The book is an outcome of more than 100 trips done in the region over last 6 years.

Priyanka is an IATA qualified travel and tourism professional with industry experience across contracting, sales, operations, customer care and product development in the domestic travel sector. She has held senior level positions in India Hotel Review, Goibibo and Stayzilla. As a senior marketing manager at Goibibo, she was in charge of operations in the east and north east region – directly responsible for 1200 properties.

Priyanka is currently involved in the incubation of kiomoi.com –a technology-enabled experiential holiday planning & booking platform. Through this innovative business model, she plans to help the under-served markets of north east India.

More on our interview with Priyanka Rastogi at this link >
Message of the Month Interview / June 2020

 

 

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How is the AIRDA community useful for new members?

AIRDA comes in as your industry partner, conscience keeper and business catalyst – with a wide portfolio of support services. The big thing to remember here is that AIRDA is not like a big brother giving you advice – you become a member of a community of like-minded players. And you have some really big players out here who are playing a lead role and showing you the way.

From a larger industry perspective, AIRDA plays the role of a neutral body – aiming to facilitate the smooth functioning of the vacation ownership industry in India. We operate within an ecosystem that we call the organized sector of the timeshare industry.

More on this story at this link >
Message of the Month / November 2019

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In conversation with Jai Sreedhar, Joint Managing Director and CEO, Rosetta by Ferns – our newest member.

“Rosetta by Ferns is a boutique timeshare company that aims to operate and manage a growing chain of 5-star luxury resorts located in the most idyllic locations in South India.

We are here to re-define the timeshare market, because a luxury vacation is no longer an expenditure, but an experience of creating priceless memories. All this, without worrying about inflation – what’s more, at the end of the membership tenure we return your money back. (That’s a very important highlight.)

Our mission is to create a credible and yet affordable luxury-boutique lifestyle brand that delights guests every single time they visit our properties. We shall leverage our immense background knowledge and experience in creating premium gated communities and spaces, to consistently deliver experiences that enthrall.”

More on this story at this link >
Q&A Interview / November 2019

 

 

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Hello and welcome to my Message of the Month.

This month we feature a very unusual story in our Q&A feature. We feature someone who has been to a Club Mahindra resort almost every year, for the last ten years – not as a first level customer, but as a family member coming in as a guest. For all practical purposes he is a regular “consumer” of a fast-evolving timeshare marketplace.

Looking closer at the narrative, it certainly makes you think.

It can make you think about consumer profiles in a rather different way. It’s not just our primary customers who have something to share in terms of a first-hand experience of the merits and benefits of timeshare. Their guests and other family members are equally qualified to share opinions, feedback and tell stories about the wonderful time they had at the resort. (They will also have photos and videos to take back as memories, and to showcase all the good times.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – June 2019

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