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Brendan Cole is an experienced photographer, content creator, digital influencer and brand development specialist, based on the west coast of British Columbia, Canada. He is a world traveler who has visited over 60 countries and lived in North America, the Middle East and Asia. Brendan thinks locally and works globally; his services are offered through his boutique creative agency Nomadica Media.

According to Brendan there have been quite a few developments in the past few years. “Nowadays, Southeast Asia seems to be the go-to destination for first-time or budget travelers while Eastern Europe and Morocco have become must-see destinations for more seasoned travellers and those who have a bit of money to spend on an adventurous holiday. ‘Influencer’ marketing via social media has also evolved to a point where these influencers definitely impact where people want to go for their next trip.

Sustainable travel is bigger than ever and people are much more conscious of their actions; they want to go to places where they can have a positive impact on the community rather than stay, look and leave.

Finally, I’ve noticed a lot more interest in wanting to visit a place for a longer period of time, now that companies are more open to their employees working remotely. And places where foreigners can easily set up shop for a while are experiencing the benefits of expat money (Da Nang and Hoi An in Vietnam are great examples of this.)”

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Q&A – October 2018

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This month we have an interesting interview on our Q&A update with Mr. Rajiv Agarwal – Head of Marketing Operations at Salarpuria Sattva Group. And what really makes interesting reading here is the idea his team has come up with, linked to a sales promotion offer with RCI.

Along with an apartment in a pre-designated project of theirs, customers are awarded a vacation ownership plan for 21 years – now add to that, an exclusive five year membership with RCI. That’s “happiness” in one word.

Looking at this closely, I find total synergy in this co-branded promotion. The company making the offer and the organization delivering the experience are large trusted brands – there is a logical and meaningful fit in the two names coming together.

This is an idea that might just bring a whole new demographic into play – previously not accessed or reached by vacation ownership developers. It will most certainly accelerate the rate of initial trial and first user experience of vacation ownership products.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – August 2018

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How do you leverage sales in the real estate and building industries?

It is difficult to be innovative in our industry as compared to other verticals – especially FMCG, where they have really big budgets. So it came down to brainstorming with team members on the most effective promotion ideas – something that would be associated with long term value and benefit to our customers.

And while our marketing team was looking at the big picture, we asked our sales team about their interactions with customers.To give this effort added focus we looked within the aspiration window of our customers.

We asked them about desired experiences linked to their aspirations, and a lot of them seemed to talk about vacations – ‘dream vacations’ as many of them visualized it. This seemed like a revelation, so we explored this platform further and linked it to our main proposition – especially as most people look forward to taking a break at least once in the year.

In conversation with Rajiv Agarwal,
Head of Marketing, Salarpuria Sattva Group

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Q&A – August 2018

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I often spend time talking to people at airports, malls and other public spaces about how they spend their free time. And these conversations are primarily done to bridge the generation gap. And maybe even learn how millennials work, play and take a welcome break when they need to.

Millennials are known to approach life and living differently. They have new-age professions and take on an amazing degree of work pressure. But when the time comes to let off steam, they readily embrace a well-deserved break – unlike many of my generation, who did not really think about work-life balance.

I analyzed my discussions with these youngsters with the objective of drawing out meaningful take-aways – for new customers and readers of this article. Each little take-away capsule is like a nugget of advice that can get you planning and thinking – a small survival kit of thoughts and feedback.

Be my guest.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – July 2018

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Over the years I have watched timeshare from the ringside – as a committee member at AIRDA. I have also been inside the ring, as a timeshare customer. And I am happy to say that I can see that the product offering and the service support around it, has gone up several notches.

If I were to look back just twenty years at the “typical customer”, I can see someone who would duck every opportunity to go on a vacation. Because he looked at holidays as an intrusion into workspace – with the Boss, happily agreeing with that sentiment. His family on the other hand, waited patiently for things to ease at office.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month – May 2018

 

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The stories featured here have been compiled from conversations across a wide cross-section of people. These are young professionals who are inclined to go on a vacation, but don’t have plan in place. Not always easy to do at that age, when you don’t have enough time, or money. Or maybe both.

A long term vacation plan such as timeshare could come way down a “consider list” for these professionals, but the ones we spoke to are willing to stretch a bit and invest in the good times.

Over to some of the young professionals we spoke to about work, vacations and the need to prioritize on work-life balance.

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Q&A – May 2018

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Lisa Ann Schreier is the driving force behind The Timeshare Crusader – a blog dedicated to helping consumers through the myriad of confusing information, as well as working with forward thinking organizations to be a catalyst for positive change. She is the creative force behind International Timeshare Appreciation Day, held annually on November 1st.

Author of two best-selling books, “Surviving A Timeshare Presentation – Confessions From The Sales Table” and “Timeshare Vacations For Dummies.” Also co-authored the college-level textbook, “An Introduction To Vacation Ownership Management.”

Regular speaker and contributor to the National Timeshare Owners Association and the Florida Timeshare Users Group. Featured speaker at CRDA’s 2011 conference, as well as TATOC’s 2012 conference. Guest lecturer, each semester at the University of Central Florida.

Member of North American Travel Journalists Association. Contributor to AllExperts.com. Lead Timeshare Advocate on Elliott.org, and monthly contributor to Senior.com.

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Views & Interviews on the AIRDA website – October 2017

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