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I have always looked at Customer Relationship Management (CRM) as an effective process, measure and tool in managing customer relationships. Sounds like a simple and logical definition of CRM, but believe me, it can be the most challenging and exhaustive measure you can implement.

According to me, CRM goes beyond database management – it’s more than studying customer behavior and trends. Let me outline some of the focus points of special interest and consideration.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – October 2017

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When you’re looking at timeshare or vacation ownership in India you will see a wave of positive indicators from the tourism industry that augur well for us – because we are part of the overall tourism pie.

We are part of it from two useful viewpoints. One, we widen the experience window for both local and international tourists in India. Two, we make a small, but significant contribution to generating tourist revenue every year. And the chain reaction helps and props up local industry, the transactions associated with it, and related small business enterprises that operate within the proximity store.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – September 2017

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Over the years, timeshare resort managers and owners have worked at improving the product in all the ways they can. Basically to zero in on facilities and services that increase comfort levels, and widen the experience for customers and their families.

The experience mix as we like to call it, is the result of planned measures to make timeshare a preferred vacation format. A format that offers long term benefits and a dynamic, ever-changing skyline of travel hubs within AIRDA and our extended network.

Today, timeshare customers also get to experience vacation stays across the world through dedicated exchange portals in this space. And I’m happy to state that two of the best-known exchange portals are members of AIRDA, with some very exciting plans and offerings for timeshare customers in India.

B. S. Rathor
Advisor & Member – Executive Committee

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Message of the Month on the AIRDA website – July 2017

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Over the years we have witnessed innovation and change in India’s timeshare marketplace, including the serving up of new flavors, to widen the holiday experience. This ranges from new offerings that new age global travelers seek, to setting up of timeshare resorts in undiscovered locations in the country.

I have also seen visible changes in the delivery models of timeshare experiences – to include golf, trekking, river rafting, jungle safaris and new-adventure sport. This Q&A session includes questions that I have asked myself over the last couple of years on the changing face of timeshare in India.

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Message of the Month – November 2016

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This month I narrate from a discussion I had with an extremely smart and intelligent entrepreneur from a prominent business house in Bangalore. I met Pankaj at an SME conference, during the lunch break.

My chat with him gave me a new take on doing business within close-knit communities, and how tradition dictated work and social interactions.

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Message of the Month – September 2016

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If there’s one thing I have always believed in, it’s about investing in your customer. Nothing new, if you view it as a phrase – but can be invaluable if you translate that into meaningful relationships. It’s an equation that goes beyond ensuring a good product, good service and good value. In today’s new world of business enterprise, you’re not just dealing with market trends – you’re dealing one-to-one with people. And the best way to engage with the customer is not to look at them as a bunch of statistics. They’re real people, with real dreams, real needs and real aspirations.

In this article, I may have just opened the door to a whole new way of looking at customers and forging long-term relationships.

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Message of the Month – June 2016

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When customers recall quality of service, they sometimes do not compare one timeshare resort with another – they compare timeshare resorts with regular hotels. This comparison is rather common, because customers do make observations during their stay at hotels and timeshare resorts.

So are hotels and timeshare resorts two sides of the same coin? Do customers perceive and difference in the product, services offered, and the overall experience? While there always will be a comparison between regular hotels and timeshare resorts, it is important to understand that the two business models are different. It’s like comparing apples and oranges when you’re looking at a fruit bowl.

More on this story at the link below >
http://www.airda.org/airda-newsdesk/airda-newsdesk-2016-feb.html

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