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I have always looked at Customer Relationship Management (CRM) as an effective process, measure and tool in managing customer relationships. Sounds like a simple and logical definition of CRM, but believe me, it can be the most challenging and exhaustive measure you can implement.

According to me, CRM goes beyond database management – it’s more than studying customer behavior and trends. Let me outline some of the focus points of special interest and consideration.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month on the AIRDA website – October 2017

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Lisa Ann Schreier is the driving force behind The Timeshare Crusader – a blog dedicated to helping consumers through the myriad of confusing information, as well as working with forward thinking organizations to be a catalyst for positive change. She is the creative force behind International Timeshare Appreciation Day, held annually on November 1st.

Author of two best-selling books, “Surviving A Timeshare Presentation – Confessions From The Sales Table” and “Timeshare Vacations For Dummies.” Also co-authored the college-level textbook, “An Introduction To Vacation Ownership Management.”

Regular speaker and contributor to the National Timeshare Owners Association and the Florida Timeshare Users Group. Featured speaker at CRDA’s 2011 conference, as well as TATOC’s 2012 conference. Guest lecturer, each semester at the University of Central Florida.

Member of North American Travel Journalists Association. Contributor to AllExperts.com. Lead Timeshare Advocate on Elliott.org, and monthly contributor to Senior.com.

More on this story at the link below >
Views & Interviews on the AIRDA website – October 2017

When you’re looking at timeshare or vacation ownership in India you will see a wave of positive indicators from the tourism industry that augur well for us – because we are part of the overall tourism pie.

We are part of it from two useful viewpoints. One, we widen the experience window for both local and international tourists in India. Two, we make a small, but significant contribution to generating tourist revenue every year. And the chain reaction helps and props up local industry, the transactions associated with it, and related small business enterprises that operate within the proximity store.

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month on the AIRDA website – September 2017

Vikram Nanjappa is a multi-faceted individual with vast experience in fields that can be clubbed under one relevant header – “outdoors”. He is an able administrator, leader, team builder, and a reputed naturalist, writer and photographer. Vikram likes to be described as a well-informed amateur who is interested in the world around him.

He is presently working in the marketing department of Evolve Back (formally Orange County).

Here is Vikram Nanjappa on his stint as a Freelance Naturalist, Writer and Photographer – writing on wildlife and nature for magazines?

This was an interesting period in my work life. For the first time I was freelancing and found myself with a bit of free time (there does not seem to be much for a demand for a writer on wildlife) and therefore decided to pursue my other interests.
If you ask me to mention the photographers who influenced me the most or whose works I used to admire in my younger years, one name springs to mind – Hugo Van Lawick and David Hamilton. I had just spent the last seven years photographing wildlife and emulating, at least in my imagination, the works of Hugo Van Lawick and suddenly I was presented an opportunity to learn the art of David Hamilton.

I promptly joined a fashion photography course in Bangalore to learn the basics of the genre. No one would dare least of me, to describe David Hamilton as a ‘fashion’ photographer, but I needed to know the technicalities and the thought process that went into fashion/ glamour photography before I could attempt anything in the style David Hamilton.

While I cannot lay claim to much success in this venture I certainly did get a good understanding of the technicalities and did get some good results. I hope to return and complete my journey sometime in the future. A few of us (a model, another photographer, two stylists and a makeup artist) got together and did a few fashion shoots which was great fun.

Here’s Vikram talking to the content team at AIRDA in an exclusive interview >

Q&A with Vikram Nanjappa

This is a good example of design that inspires – with a perfectly crafted outdoor setting. Giving your holiday experience a visual imprint that you will remember – and want to come back for more . . .

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