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Hello and welcome to our Message of the Month.

This month we feature an interesting story teller from the corporate world – Indranil Chakraborti. In his book, “Stories at Work”, we were delighted to find a story about a proactive staff member at a Mahindra Holidays resort in Coorg. This is a story from the world of vacation ownership, and one that we will remember for a long, long time.

Indranil believes that “stories” are more meaningful and have a better recall than a narration of facts and figures. Keeping this in mind, we talked to four young people about their holiday stories – especially those they remembered in a very special way.

More on this story at the link below >
Message of the Month – September 2019

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Indranil Chakraborty has combined three qualities to pioneer business storytelling in India: a love for stories; the entrepreneurial bug; and two decades of experience in leading teams and driving change at top firms like Unilever, Tata Group and Mahindra & Mahindra.

His firm, StoryWorks, has helped organizations and leaders harness the power of stories to create and deliver impactful messages.

Since 2013, using the same approach outlined in Stories at Work, he has trained more than 2000 senior leaders in over thirty organizations, teaching them to be more effective in their communication. The firms he has worked with include Airtel, Accenture, Asian Paints, Barclays, Cognizant, GSK Pharma, HCL, ICICI Lombard, Infosys, PepsiCo, Philips, Roche, WNS and Unilever.

In this story we feature an extract from Indranil Chakraborty’s book – Stories at Work – where he talks about the new vision he had created along with his team for Mahindra Holidays. The vision was ‘to make every moment magical’ for members.

The expected behaviours were:
1. No room for ordinary (ordinary is not magical).
2. Experience is everything.
3. Make smiles.
4. Proud of our club.

Indranil also ran workshops designed to share Mahindra Holidays’s new vision and values with the company’s top 500 managers.

More on this story at the link below >
Q&A – September 2019

On the 30th of June, AIRDA lost one of its most inspired guiding lights. B.S. Rathor (fondly known as Anil) was a passionate campaigner for all that AIRDA stood for and meant, in India’s world of timeshare and vacation ownership.

For the team at AIRDA, he was our guide, mentor, sounding board, and yes, a friend you could shoot the breeze with – discussing ideas, content direction and the sensible way forward.

Anil was a key member of the think tank that laid the cornerstone for AIRDA, the organization. He also helped put in place the building blocks of a structure that was increasingly strong from within. Anil’s perspective here was visionary and his thinking was far-reaching. He also contributed a great deal to the defining aspects of what AIRDA set out to do in the industry and how it gained ground in terms of endeavor and achievement.

For the month of July, in our Message for the Month, we feature tributes and memories shared by the people Anil spent tireless days and countless hours with, to give AIRDA direction, purpose and a value proposition that was shared by resort members, stakeholders and other associates that joined its fold.

B. S. Rathor
Till recently, he was Advisor & Member on AIRDA’s Executive Committee

More on this story at the link below >
Message of the Month – July 2019

On the 30th of June, the world of vacation ownership lost one of its most passionate torch bearers. B.S. Rathor (fondly known as Anil) believed in timeshare as a product that could deliver genuine and long term benefits to customers who chose to become members of the organized section of the industry, represented by AIRDA and its members.

Keeping this in mind we thought we would feature a Q&A interview done with him in September 2010. (Especially since our Message of the Month too, is dedicated to tributes from professionals he has worked with in the industry.)

In this interview, he talks about timeshare from a vantage point – the product, the market and his own personal experiences of going on a holiday with the family on his personal membership.

Here is the interview taken from our archives. (click on link)

A.V. Ramachandran is an Independent Sourcing Consultant based in Bangalore, with business interests in Tirupur and Sri Lanka. He has over 20 years of experience in apparel buying and sourcing with a delivery focus that is largely on exports. Over the years, he has built strong associations with leading international companies and their brands, and is considered a reliable source-point in India for globally based importers – handling a range of finished products and in-process supply lines.

There are two reasons why we talk to Ramachandran this month. One, the fact that he is widely travelled – his line of work taking him to focus markets in Europe, Africa, Australia, Hong Kong, Singapore, Bangladesh and Sri Lanka. Two, he’s been on a timeshare vacation along with his extended family – almost every year, for the last ten years.

More on this story at the link below >
Q&A – June 2019