Feeds:
Posts

Advertisements

On the 30th of June, AIRDA lost one of its most inspired guiding lights. B.S. Rathor (fondly known as Anil) was a passionate campaigner for all that AIRDA stood for and meant, in India’s world of timeshare and vacation ownership.

For the team at AIRDA, he was our guide, mentor, sounding board, and yes, a friend you could shoot the breeze with – discussing ideas, content direction and the sensible way forward.

Anil was a key member of the think tank that laid the cornerstone for AIRDA, the organization. He also helped put in place the building blocks of a structure that was increasingly strong from within. Anil’s perspective here was visionary and his thinking was far-reaching. He also contributed a great deal to the defining aspects of what AIRDA set out to do in the industry and how it gained ground in terms of endeavor and achievement.

For the month of July, in our Message for the Month, we feature tributes and memories shared by the people Anil spent tireless days and countless hours with, to give AIRDA direction, purpose and a value proposition that was shared by resort members, stakeholders and other associates that joined its fold.

B. S. Rathor
Till recently, he was Advisor & Member on AIRDA’s Executive Committee

More on this story at the link below >
Message of the Month – July 2019

On the 30th of June, the world of vacation ownership lost one of its most passionate torch bearers. B.S. Rathor (fondly known as Anil) believed in timeshare as a product that could deliver genuine and long term benefits to customers who chose to become members of the organized section of the industry, represented by AIRDA and its members.

Keeping this in mind we thought we would feature a Q&A interview done with him in September 2010. (Especially since our Message of the Month too, is dedicated to tributes from professionals he has worked with in the industry.)

In this interview, he talks about timeshare from a vantage point – the product, the market and his own personal experiences of going on a holiday with the family on his personal membership.

Here is the interview taken from our archives. (click on link)

A.V. Ramachandran is an Independent Sourcing Consultant based in Bangalore, with business interests in Tirupur and Sri Lanka. He has over 20 years of experience in apparel buying and sourcing with a delivery focus that is largely on exports. Over the years, he has built strong associations with leading international companies and their brands, and is considered a reliable source-point in India for globally based importers – handling a range of finished products and in-process supply lines.

There are two reasons why we talk to Ramachandran this month. One, the fact that he is widely travelled – his line of work taking him to focus markets in Europe, Africa, Australia, Hong Kong, Singapore, Bangladesh and Sri Lanka. Two, he’s been on a timeshare vacation along with his extended family – almost every year, for the last ten years.

More on this story at the link below >
Q&A – June 2019

Hello and welcome to my Message of the Month.

This month we feature a very unusual story in our Q&A feature. We feature someone who has been to a Club Mahindra resort almost every year, for the last ten years – not as a first level customer, but as a family member coming in as a guest. For all practical purposes he is a regular “consumer” of a fast-evolving timeshare marketplace.

Looking closer at the narrative, it certainly makes you think.

It can make you think about consumer profiles in a rather different way. It’s not just our primary customers who have something to share in terms of a first-hand experience of the merits and benefits of timeshare. Their guests and other family members are equally qualified to share opinions, feedback and tell stories about the wonderful time they had at the resort. (They will also have photos and videos to take back as memories, and to showcase all the good times.)

B. S. Rathor
Advisor & Member – Executive Committee

More on this story at the link below >
Message of the Month – June 2019

You have been in the hospitality industry for nearly four decades, how have things changed from a customer experience point of view? (Facility design, quality of service, cuisine, customer takeaways.)

The industry has undergone a sea change since the time I started. The competition is huge and almost all the best brands are available right here in India. I must say here that the Indian traveler is also more evolved and has a knack of finding and knowing what’s best.

The facility design of our hotels is sleek and increasingly international. Hotels are also finding ways to utilize their public spaces when they are vacant. Moving to cuisine, quality standards here keep improving – and since many of the guests have experienced authentic international cuisine, they expect the same in our hotels.

At the end of the day, “sending back a delighted customer” is the objective of all hoteliers. Hence training plays a very important role to ensure the objective is achieved, and hotels have a steady stream of repeat customers.

All these changes have ensured that you’re at the top of your game all the time. There is absolutely no room here, for complacency.

This is among the many “Views from the Top” being featured
on our website : http://www.airda.org